Safari Big, the flagship brand of Thakral Group, has been a trusted name in the incense industry since its launch in the 1980s. Over the decades, Safari Big has grown from a simple ₹10 laminated pouch pack into one of the most recognized and widely consumed incense brands across Maharashtra and several other states.

Safari Big is more than just a product for Thakral Group—it is the backbone of our business. While our portfolio includes several successful and growing brands, Safari Big continues to drive strong volumes and remains an integral part of our journey and success. Its high-volume business model has helped us build a wide and sustainable market presence.

The brand gained remarkable acceptance in the markets of Pune and Nashik, where consumers appreciated its fragrance, quality and value. This success encouraged us to expand our distribution across Jalna, Nanded, Solapur, Kolhapur, Parbhani, Nagpur, Yavatmal and many other markets like AP, CG, BH,TS States.

Safari Big has become particularly popular for its pouch packaging in Central India, offering consumers a combination of familiar fragrances, consistent quality and excellent value. With changing consumer preferences, the brand has continuously evolved its product range and packaging.

Today, Safari Big is available in a wide variety of fragrances and pack formats, including Pouch Packs, Zipper Packs, Box Packs and Special Gift Packs with premium Tin Packaging.

From its humble beginning in the 1980s to becoming a strong household and market name, Safari Big represents the heritage, consistency and market strength of Thakral Group.

Safari Big – A Legacy That Continues to Grow.